Practical analysis and real stories about how business works in China and between China and Europe.
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What one hospital’s public procurement documents reveal about how Chinese hospitals choose high-end medical equipment.
Distributor or brand-owned Tmall store: following the ¥1,100 to see who earns the revenue, who bears the costs and who carries the risk.
How Tmall, JD.com, Douyin, Xiaohongshu and WeChat really work, and five questions to clarify before you sign a partner.
Four questions on price position, value advantage, durability and speed that European consumer brands should answer before committing resources.
Exploring the people and stories behind China's changing economy.
How changes in the Chinese family built one of China's fastest-growing consumer markets.
Migration, motherhood and rebuilding a career between Europe and China.
What is really happening in German retail, and what it means for brands entering Germany.
Why German consumers who can buy anything online still walk into a store, and what that means for brands entering Germany.
What German consumers are really weighing when they buy Chinese products, and why lowering perceived risk matters more than price.
The four types of stores German retail is phasing out, and the four numbers to run before opening one.
Chinese brands going global are entering the deep water of "operational globalization"